Our founder and managing director, Ms. Manuela Machthuemer, is no stranger to Men’s fashion. Her career started as an ardent painter. From an early age, she observed and assisted her mother in creating an array of “one of a kind“ art and sculptured designs for a highly discerning clientele in Austria.
However, as she grew older, she began to move away from sculpting and painting still life objects and portraits to the world of fashion design. As she continued to refine her craft, it was evident that her passion was men’s suits, shirts and ties.
Just a few years after graduating from high school, her talents caught the eye of a very influential Made to Measure retailer in Vienna, where she was offered the role of the assistant manager of the Flagship Men’s store. As she quickly learned the intricacies of the bespoke industry, she was promoted to more senior roles. As the company expanded, she worked closely with the General Manager to secure prime locations in most of the big markets. During this time, the company saw sales escalate to unprecedented levels in that era.
In 2007, she was asked to spearhead further expansion into London, where she managed the Flagship store at the famous Savile Row location. At its peak, the Flagship store provided bespoke suits to London’s elite men. Lawyers, doctors, politicians, sports stars, finance and business executives, husbands on their wedding day, and all of them became her satisfied clients.